-What do you work with?
-I am unemployed, I answered. 
 Everyone at the table became silent. I did not fit in, had no identity. Since then, we have met thousands of people at Sandson with the same experience, the differende being that around our table you are someone, on your way for your dream to become real.
-Magnus Andersson, CEO 

Customer choice: Equip & Match, our way.

Our coaching is based on you as an individual and begins with what YOU need.

Are you happy with your CV and want to take the next step in your career? Is your biggest challenge perhaps the interview process?

Do you need to find out how you compete with recent graduates?

These are some of the issues we work with on a daily basis. Everyone's needs are different, something we respect and understand.


We coach on average one person per day into a job!

We help you see new possibilities and carry out a thorough analysis of your skills and your needs in order to best match our resources for you. We aim to inspire you and share our experiences.

Traditionally, the term career has been viewed as the advancement to a higher position with a larger salary. Today a career is seen as personal growth as much as professional advancement and adapted to the person you are. Everyone has a career.

Everybody needs and wants to develop their professional work life and to feel satisfaction in carrying out stimulating tasks.  A coach functions like an engine. Through personal guidance we can help you see new opportunities and try new paths.


At Sandson AB you will meet dedicated and determined coaches who have a broad network that together create opportunities for you in the entire Öresund region.

We offer our Customer choice: Equip and Match (KROM) on behalf of the Swedish Public Employment Service. 

You may read more about KROM on the Swedish Public Employment Service's website:

Arbetsförmedlingen - Kundval Rusta och matcha (external link)

What customers have said about our coaches:


”My coach is very active, inspiring and dedicated”

”My coach was welcoming and positive.  She asked the right questions, challenged me and gave advice. We had a good communication and I received clear information from her. Kristina made sure, for the first time since I became unemployed, that I receive a positive, inspiring and professional experience"

”My coach is professional and dedicated and received me well. I felt strengthened and motivated after each meeting. I was quickly prepared and motivated"

"A fantastic coach and a company that really delivers! You care about your customers and you see the individual; it does not feel like you are just doing your job"

Vi som coachar på Sandson